Privacy Policy

Bush Digital Guides
ABN: 31 983 947 670
Last updated: 21 June 2026

Overview

Bush Digital Guides helps small businesses with websites, local visibility, enquiry capture, follow-up systems, AI voice/missed-call assistants, automations, and practical digital safety.

We aim to handle personal information in line with Australian privacy expectations and applicable legal obligations.

Information we may collect

We may collect:

name, business name, role, phone, email, address, and service area
website, domain, hosting, email, Google Business Profile, analytics, and public business details
enquiry details, project messages, support requests, and approval records
supplied photos, logos, reviews, testimonials, customer lists, and business materials
access notes such as platform, access level, account owner, who granted access, and revocation plan
website form submissions, booking requests, CRM records, spreadsheet data, and analytics data where in scope
call recordings, transcripts, chat logs, SMS/email summaries, assistant logs, routing notes, and quality-check notes where assistant services are used
billing records, invoice status, and payment status, but not card details unless handled by a payment provider
technical data such as IP addresses, device/browser details, cookies, traffic sources, page views, and error logs where website tools collect them

Sensitive information

Clients and customers should not send passwords, card details, bank details, one-time codes, identity documents, medical details, private customer lists, legal/compliance matters, or other sensitive information through ordinary forms, email, chat, SMS, or assistant systems unless specifically requested through an appropriate secure process.

If sensitive information is accidentally supplied, we may delete, minimise, or restrict it where practical.

How we use information

We use information to:

respond to enquiries
prepare audits, proposals, drafts, websites, reports, and recommendations
deliver approved services
manage client projects, access, approvals, and handovers
configure contact forms, websites, Google tools, email, CRM, assistants, phone/SMS workflows, and notifications
operate, test, improve, and monitor approved assistants and automations
provide support, quality checks, troubleshooting, and safety checks
manage billing, records, disputes, legal obligations, and security
improve BDG services and internal processes

AI and automation tools

We may use AI or automation tools to help draft, summarise, research, audit, test, classify, route, or operate approved systems.

We aim to collect only what is reasonably needed and avoid sending unnecessary sensitive information to AI tools.

AI outputs may be wrong and should be reviewed before important decisions, public claims, legal/compliance statements, prices, bookings, customer promises, or high-value matters.

Call recordings, transcripts, and messages

If voice, SMS, chat, or assistant services are used, calls or messages may be recorded, transcribed, summarised, categorised, routed, stored, or used to trigger approved follow-up workflows.

These records may contain personal information. They may be used for enquiry handling, follow-up, quality checks, support, dispute handling, reporting, and service delivery.

Access is limited to authorised people and providers involved in the service.

Clients are responsible for telling their customers where required by law or platform rules.

Suggested notice for client use:

Calls may be recorded or transcribed to help us respond to enquiries, improve service, and follow up on requests.

We may share information with trusted providers needed to deliver services, such as:

website hosting, CMS, domain, DNS, and email providers
Google Workspace, Google Business Profile, analytics, search, maps, and advertising tools
form, booking, CRM, spreadsheet, database, and automation tools
phone, SMS, call-routing, call-recording, transcription, and AI voice assistant tools
AI, drafting, summarisation, research, monitoring, and workflow tools
payment, accounting, and invoicing providers
contractors, developers, designers, or specialist partners helping deliver the work
legal, security, government, or dispute bodies where required

We do not sell personal information.

Overseas providers

Some third-party services may store or process data outside Australia.

We choose practical providers for small-business delivery, but cannot control every third-party hosting location, subprocessors, or policy change.

Security

We use reasonable steps to protect information, including least-privilege access, private drafts, approval gates, restricted access, and avoiding raw credential storage in ordinary notes.

No online system can be guaranteed fully secure.

Clients should use MFA where available, keep recovery details current, remove old staff/agency access, and tell us promptly about suspected compromise or unauthorised access.

Retention

We keep information only as long as reasonably needed for service delivery, support, reporting, records, legal/accounting obligations, dispute handling, safety, or authorised ongoing operations.

Different records may have different retention periods, such as:

business/project records kept while needed for service and record-keeping
analytics retained according to tool settings
call recordings/transcripts kept only as long as needed for the agreed service unless otherwise required
billing records kept for legal/accounting requirements

Clients may ask us to delete or return project information where practical and lawful.

Access, correction, and complaints

People may ask to access or correct personal information we hold about them.

We may need to verify identity before acting.

Privacy complaints can be sent to hello@bushdigitalguides.com.au. We will aim to respond within a reasonable time.

If unresolved, people may contact the Office of the Australian Information Commissioner: https://www.oaic.gov.au/

Marketing

We may contact clients or leads about BDG services where reasonable or permitted.

People can ask us to stop marketing contact.

We aim to avoid spam, misleading outreach, fake reviews, and improper incentives.

Client responsibilities

Clients must ensure they have the right to provide us with customer data, reviews, photos, recordings, contact lists, and business materials.

Clients remain responsible for their own privacy notices, customer permissions, call-recording notices, industry obligations, and legal compliance for their business.

Changes to this policy

We may update this policy from time to time. The latest version will be posted on this page.

Contact

Bush Digital Guides
Email: hello@bushdigitalguides.com.au
Website: https://bushdigitalguides.com.au/
Service area: Fleurieu Peninsula, surrounding regions, regional South Australia

Plain-English summary

We collect what we need to deliver the work, use trusted tools carefully, avoid storing raw passwords, treat call/chat/form records as personal information, and ask before public or risky changes.